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A Simple Framework For A Solid Economic Development Brand


By Maureen Ballatori; published on Forbes.com

A Simple Framework For A Solid Economic Development Brand Metro Collective

Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of the World.” Then there’s the slogan that has been adopted by residents, small businesses, tourists and the world in general: “Keep Austin Weird.” And that may sum up the challenges of economic development marketing and branding for states, municipalities, counties, cities, towns and villages.

Branding is a vital part of economic development. It’s the shorthand that communicates who you are to people both inside and outside your community. When it works, it emotionally resonates with stakeholders by inviting them to see why you are different and why people should invest, work and buy in your community. 

So why is it difficult to come up with and stick to a clear brand position that promotes economic development? Perhaps it’s because people often treat economic development branding like product or corporate branding, even though it is a different animal. It’s like calling a zebra a horse.

My company has helped support economic development for multiple clients along with supporting regional economic development through branding local development corporations, building communities for entrepreneurs and remote workers, and supporting economic institutions during difficult times. We use a simple framework to create solid brands.

Read more on Forbes.com A Simple Framework For A Solid Economic Development Brand