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UX & the Brain – Event Recap


We (virtually!) welcomed back Walt Disney Company UX Design Principal, Michael Rawlins on June 4th, 2020 to talk about UX and the Brain.

A crucial part of being a UX designer is understanding the basics of how the human brain functions, including the three levels of processing: Visceral, Behavioral and Reflective. Each of them is very important to understand when making UX design decisions.

UX expert Michael Rawlins explained these three levels of human brain processing in the UX and the Brain event brought to you by AIGA Upstate NY and Metro Cowork.

Michael Rawlins

Principal User Experience (UX) Design Architect for the Walt Disney Company

Michael is a proven expert in UX design and ethnographic research and usability testing. He is the immediate past president for the a better chance program in Glastonbury, CT and a former board member of the famous Hill-Stead Museum in Farmington, CT. He is a member of the Human Factors Advisory Board for AbleVets. Rawlins is a graduate of Hobart College and a member of the board of trustees. He has been awarded the President’s award for volunteerism, awarded by the White House (sponsored by the Walt Disney Company).